The great ITV shutdown 

So, something Olympic related has happened and I’m not sure whether to be mildly impressed or mildly patronized.

For those of you who have been living under a rock, the Olympics has just happened in Brazil and the United Kingdom (possibly for the last time) managed to come second in the overall medal table behind the USA.
And this has lead to the traditional, futile,  effort to convince the great British public to actually leave the house for once. Except this year they’ve managed receive some assistance from an unexpected corner.

ITV, the large commercial TV company in the United Kingdom will turn off all seven of its stations for one hour. And I don’t mean showing adverts for gyms and Spartan races I mean a black screen with the text “we’ve gone running – why don’t you join us?”

And whilst I appreciate the thought, I’m just not sure it’s going to work. First off the whole ‘olympic legacy’ just doesn’t work. Since London 2012, 400’000 people that were doing grassroots sport are no longer doing so.
And I’m fairly certain that depriving people of Murder She Wrote and Coronation Street isn’t going to do anything.

But hey, everythings worth a try right?  As long as ITV comes back on in time for Live and Let Die.

What do you guys think?


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