Why Are Film Days A Thing?

Do you know where your towel is?

Well, you should- today (25/05) is Towel Day in remembrance of the late, great author Douglas Adams. Apparently I’m supposed to spend the day wondering around London looking like someone who’s going to try and have a shower at work/ misplaced his marbles by carrying a towel.

Not a Hitchhiker’s fan? That’s ok, there’s other ‘film days’ (for want of a better term)

Because the Americans can’t get the date right the 26 of April is now Alien day (after LV426- the planet in both Alien films) Not sure how to celebrate this one, I think I might get in trouble if I go around cutting out tourists hearts.

And then of course there’s the big one, May the Fourth- Star War’s day. (May the Fourth be with you… *sigh*) which this year extended itself into Revenge of the Fifth because of course it did.

Most importantly though is October the 1st or Dredd Day which is when fans of the 2012 classic complain online about not getting our sequel/TV show yet.

Now whilst I love all of these franchise, I don’t see why they need a day to themselves, nor do I understand why these franchises have days when say James Bond, Doctor Who and Pirates of the Caribbean do not.

Maybe I’m getting old and losing my sense of fun and adventure but these ‘days’ feel like a marketing departments wet dream, with minimal effort on their part- they get their product back in the public eye! Hell, On Towel Day 2015, astronaut Samantha Cristoforetti sent a “Towel Day greeting” and read aloud a sample from The Hitchhiker’s Guide To The Galaxy from the International Space Station! That’s publicity money can’t buy. (Note- There’s also a series of Firefly up there should you get bored)

They also feel isolationist, instead of using them to introduce people to something that you love, it’s an in joke. If people don’t get it, then they feel slightly judged and are probably less likely to check it out.

But what do you guys make of the whole thing?

One last ‘film day’ for you- It is a long standing tradition in all British Antarctic research stations to watch The Thing (1982) as part of their Midwinter feast and celebration held every June 21. Because… why not?


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